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It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

Although Snapchat has been around for a while (it launched in 2011) there is no question that it’s quickly becoming the most popular social network, and where consumers go, businesses no doubt follow. At the moment Snapchat advertising is almost exclusively available to multimillion dollar, multinational corporations, but rumour has it prices are being slashed […]

Managing social media for clients is a daily aspect of public relations – Facebook, Twitter and LinkedIn are the three most popular platforms used by businesses across the globe. Often thought of as just an extension to a Facebook profile, the direct messaging tool ‘Facebook Messenger’ is an overlooked form of communication that when used […]

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

Last week we attended ‘One Tweet Away From Disaster’ – a CIPR South West event in Bristol talking all things crisis comms in the digital age. Though we’re not at liberty to share the sensitive information that was discussed (there were some great case studies!), we can pass on some of the key takeaways:   […]

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

We knew it was coming, but this week Facebook finally launched their new ‘Reactions’ button globally. Following months of consumer testing, your Facebook newsfeed is about to get a whole lot more expressive. From Love, Haha and Wow to Sad and Angry, Facebook is giving us five emotions we can use to react to posts […]

Today is the day that Children in Need 2015 culminates in the big ‘Appeal Show’ and of course we’re doing our bit here at Leapfrog PR. When Children in Need started out they raised £1m over one night. However, this figure has grown significantly with last year’s campaign raising in excess of £32m. The difference? […]

Launched in 2006, Twitter is a micro-blogging site that continues to go from strength to strength in the social media sphere.

With the rise of online activity, reach and conversion are among the vital metrics of PR that need regular tracking. Tracking reach gives you an insight into how PR is helping brand awareness, whilst conversions enable businesses to become aware of the number and frequency of visitors converting into actions, like sales or sign ups.

Georgia discusses online reviews and who is best placed to respond to them.

Newsletter, e-bulletins or mailings, whatever you call them they’re becoming a key part of any good PR and marketing campaign.

After just six weeks of working within a PR consultancy I already feel like I have got a real taste of the industry and am beginning to get into the swing of things.

It’s important to separate consumer based PR and marketing from true B2B communications. Whilst there are many parallels and sharing of tools, understanding the difference can change a mediocre campaign into a real success story.

It comes as no surprise to learn, according to the fourth annual Reuters Institute Digital News Report, (BBC 16 June) that traditional news organisations (such as daily newspapers) need to become more inventive and that consumers are allergic to embedded ads.

Organised by our very own Nina, on Thursday 11th June, the CIPR South-West Group welcomed a panel of local PR experts to Hotel du Vin in Cheltenham to discuss the 10 Areas of Pain currently facing PR professionals, as highlighted in the CIPR’s 2015 State of the Profession report.