Our Blog

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

We’ve talked previously about the wonders of Instagram, but this week there has been an exciting development in the world of my favourite social media platform. Instagram for business is finally here! On Tuesday the photo sharing juggernaut previewed new profiles and tools exclusive to businesses which will be rolled out to people the US, […]

Last week we attended ‘One Tweet Away From Disaster’ – a CIPR South West event in Bristol talking all things crisis comms in the digital age. Though we’re not at liberty to share the sensitive information that was discussed (there were some great case studies!), we can pass on some of the key takeaways:   […]

When Tim Berners-Lee first came up with the idea of the world wide web in 1989, could he have ever anticipated how some company websites have the power to divide the nation? They’ve been described as sub-conscious influencers and very often our first impression of the business or service provider that we’re trying to reach […]

Instagram, a social media platform noted for its use by celebrities, fitness fanatics and predominantly food lovers. We’re all guilty of it, posting that delicious smoked salmon breakfast, sizzling tapas dish and super charged smoothie. The Instagram likes soon add up and you’re left with the satisfaction of a full belly and knowledge that your […]

Social media has re-written the media landscape, opened up new business opportunities and connected firms to previously untapped markets. It has given PR consultancies valuable measurable insights and can humanise a brand, doing wonders for your reputation – at least, in an ideal world. In reality a lot of companies are still nervous about fully committing […]

I had a great time last week lecturing Masters students at

We knew it was coming, but this week Facebook finally launched their new ‘Reactions’ button globally. Following months of consumer testing, your Facebook newsfeed is about to get a whole lot more expressive. From Love, Haha and Wow to Sad and Angry, Facebook is giving us five emotions we can use to react to posts […]

Until just a couple of years ago, us Brits had scarcely heard of Black Friday, traditionally an American event which takes place the Friday after Thanksgiving and signifies the beginning of the Christmas shopping period.

A “hashtag” or “#” as it appears on social media is a word or phrase preceded by the hashtag symbol (#) for example #PR #Hashtag. It is a quick way of finding selective messages on social media platforms like Twitter, Facebook and Instagram.

Newsletter, e-bulletins or mailings, whatever you call them they’re becoming a key part of any good PR and marketing campaign.

It’s important to separate consumer based PR and marketing from true B2B communications. Whilst there are many parallels and sharing of tools, understanding the difference can change a mediocre campaign into a real success story.

In this week’s blog Georgia considers what PR is in 2015.

Felicity Read discusses how viewing marketing as a driver of sales, and not a cost, can make a huge difference to business strategy and success.