Our Blog

Is Your Social Media Pointless?

16th May 2022

There’s been a lot of chatter in mainstream media over recent weeks about ‘pointless jobs’ and more than once social media has been mentioned amongst other ‘pointless’ jobs.  And they’re right. A lot of professional social media is pointless.  That might seem a contradictory statement for people who work in social media but hear me out.  The issue […]

What difference does a review make?

14th April 2022

As you head off for the Easter break, you may well have plans for a meal out or two, and if you do, will you leave a review afterwards?  And what difference does that review make for a hospitality business?  It could be more valuable than you think… Restaurant/venue reviews are a critical business building tool these […]

What does it take to have a great client relationship?

18th March 2022

Teaching at University Ramon Llull in Barcelona last week, I asked my Masters students to conduct a piece of research into client agency relationships.  Ten students, six countries represented strong collective experience – many returning to education after several years in the profession. I asked them each to talk to one client and one agency, to see if […]

Another successful year at Leapfrog

28th January 2022

Whoooo, we were super busy in 2021 growing client social communities.  We work hard, using a portfolio of tactics to meet and exceed the results that our client’s expect – and that sometimes means challenging assumptions and pushing clients and ourselves to do what’s needed rather than what they think they want.  It’s a testimony to […]

Packaging PR Unboxed

1st September 2021

Traditionally, packaging business have been slow to adapt to change from sales driven to marketing focused businesses, with for some, marketing being a more recent addition to the budget line.  With business under pressure, how can your marcomms department still deliver effective brand awareness and drive the sales pipeline on a flatlining or reducing budget? […]

Know Your Assets

14th July 2021

It seems an obvious one but do you know your business assets?  Really know them?  You and your teams will be vigilant about security, passwords, statutory records and regulatory submissions, but do you know all your digital assets? Time and again when we start to work with new clients, they just don’t have a handle […]

Well Hello There!

27th May 2021

Well Hello There!!   Hospitality is back, we can hug our families and even the weather is set to warm up, so things are getting back to normal. We thought it a good time for a reminder that we too are still here, re-invigorated and raring to go! We’ve got some exciting new ideas in […]

Every Crisis Tests A Leader

22nd October 2020

The Leader’s Institute Conference 2020 Every crisis tests a leader and there are certainly leaders being tested and crises aplenty. Add to coronavirus, Brexit, climate change, the environment, international conflict, economic crisis, human rights violations… the list goes on. But it’s the pandemic that has laid our leaders bare; there is no handbook for the […]

Leapfrog PR Donates to IT Schools Africa

29th May 2019

Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]

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CIPR EXCELLENCE AWARDS 2019: Leapfrog PR makes shortlist

23rd May 2019

Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]

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What does fake news mean for brands?

22nd June 2018

2017 saw many marketing innovations; social media analytics became more powerful and multichannel attribution models have advanced. But, it wasn’t all good news in 2017 as ‘fake news’ was coined phrase of the year and this has raised challenges for marketers. We don’t need to explain what fake news means because it’s self-explanatory and was […]

We’re Recruiting! – Account Manager

13th February 2018

POSITION NOW CLOSED 13 February 2018 Due to business growth, we need an ambitious Account Manager to join our team. We are looking for a friendly, outgoing person who is passionate about PR (both traditional and social), can juggle lots of balls, deliver great results for clients and has the drive and commitment to grow […]

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Food ingredients specialist appoints Leapfrog PR

21st July 2016

There are thousands of ingredients in food that most people don’t think twice about – from the thickeners in your ice cream to the polish on your sweets! Our in-depth understanding of how food is manufactured has led Leapfrog to be appointed by Thew Arnott, manufacturer of speciality ingredients for the food, confectionery, cosmetics and […]

Proud to Sponsor 2016 Taste of Gloucestershire Awards

21st July 2016

Leapfrog PR are pleased to announce we will be sponsoring the programme for the 2016 Taste of Gloucestershire Awards which are being held on 18th October in Cheltenham. We are looking forward to seeing what is new and interesting within our county’s food businesses.

Leapfrog sponsor Art Couture Painswick

18th July 2016

Leapfrog were thrilled to sponsor the first prize award for the Body Art Category ‘Food for Thought’ at the bi-annual ACP wearable arts Festival in Painswick on 17 July. The winner, Karen Harvey was awarded the prize money for her One Bad Apple – the forbidden fruit piece (as shown below) by Leapfrog Managing Director […]

Leapfrog jumps ahead with multiple business wins

17th May 2016

It’s been a busy first quarter for Gloucestershire-based Leapfrog Public Relations with three new accounts secured this year in the packaging, vending and coffee industries. The award winning agency specialises in public relations and marketing in the food, foodservice and hospitality industries and can now add Trade Events, Thew Arnott and PFF Packaging Group to […]

Leapfrog PR expands team

17th May 2016

Gloucestershire-based food and hospitality specialist PR consultancy Leapfrog Public Relations has appointed Hannah Moule as Office Manager and Rebecca Morris as Account Executive. A language graduate, Hannah brings a wealth of experience having worked in the FMCG sector with companies including Danone. Her role will involve office management, administration, and coordinating client activity. Rebecca Morris […]

Tick Tock Round the Clock…

22nd March 2016

The annual FPA Awards at The Grand Hotel Brighton is the highlight of the FPA events calendar and always a superb evening.  For the past two years Leapfrog has edited a late-night newsletter issued as a pdf to all attendees and guests as soon as possible after the main part of the event finishes – […]

Leapfrog Team Expansion

10th June 2015

Cheltenham-based food and hospitality specialist PR consultancy Leapfrog Public Relations has appointed Georgia Clancy as a Senior Account Executive and Beth Reynolds as Graduate Account Executive.