Our Blog

With news and stories continually breaking on social channels and with lies whizzing round the world faster than you can pull up your pants, you’d be forgiven for thinking that the role of traditional media relations in your B2B or B2C communications strategy is long gone. But maybe don’t be so hasty…  We firmly believe […]

The Leader’s Institute Conference 2020 Every crisis tests a leader and there are certainly leaders being tested and crises aplenty. Add to coronavirus, Brexit, climate change, the environment, international conflict, economic crisis, human rights violations… the list goes on. But it’s the pandemic that has laid our leaders bare; there is no handbook for the […]

Uni Students, have you ever felt too swamped during term time to even consider having a job? Well, our PR intern says that you really should try to find the time to gain some relevant and practical experience whilst studying for your degree. Here’s why. I have been working at Leapfrog two days a week […]

2017 saw many marketing innovations; social media analytics became more powerful and multichannel attribution models have advanced. But, it wasn’t all good news in 2017 as ‘fake news’ was coined phrase of the year and this has raised challenges for marketers. We don’t need to explain what fake news means because it’s self-explanatory and was […]

We’ve recently had a great time running the pre-show PR and press office functions for two top-notch trade shows at London’s ExCeL. We found some fantastic stories, had some great journalist briefings and cooked up social media traction through the speaker programmes. But it could all have been so much better. Why? Because extracting information from […]

It came as no surprise that Lord Deben’s contribution to the recent Foodservice Packaging Association’s annual Environment Seminar http://bit.ly/2jF1D5g  focussed not only on the sustainable arguments relating to the future of foodservice packaging – including paper coffee cups – but also focused on the importance to the industry of corralling arguments and the industry speaking […]

It’s amazing how quickly the world of social media moves – statistics are forever changing. Rising in the case of Facebook, falling in the case of Twitter at the moment, but who knows? That could all change in a heartbeat! What will be today, will not be the case tomorrow and it’s important for PR’s […]

CHRISTMAS IS COMING – THE ADS ARE ON TV! The start of the countdown to Christmas has now begun along with the turning on of Christmas lights in towns across the UK this weekend, I’m a Celebrity Get Me Out of Here and the sparkly front covers of the December issues of magazines adorn shelves. […]

by Felicity Read It’s been a good week to consider fundamental issues that should preoccupy PR practitioners such as the fine line between truth, lies, PR and propaganda. Despite the shock US election result, I doubt that too many of us spend much time thinking about these things.   But we should.  Mary Beard put it […]

  We have been working extensively with clients Dawn Foods and New York Bakery Co, monitoring the changing sector of breakfast, and have found it to have changed dramatically in recent years. What is breakfast? It means different things to different people and at different times of the week. Working people’s weekday breakfast is no […]