Our Blog

There’s been a lot of chatter in mainstream media over recent weeks about ‘pointless jobs’ and more than once social media has been mentioned amongst other ‘pointless’ jobs.  And they’re right. A lot of professional social media is pointless.  That might seem a contradictory statement for people who work in social media but hear me out.  The issue […]

Traditionally, packaging business have been slow to adapt to change from sales driven to marketing focused businesses, with for some, marketing being a more recent addition to the budget line.  With business under pressure, how can your marcomms department still deliver effective brand awareness and drive the sales pipeline on a flatlining or reducing budget? […]

It seems an obvious one but do you know your business assets?  Really know them?  You and your teams will be vigilant about security, passwords, statutory records and regulatory submissions, but do you know all your digital assets? Time and again when we start to work with new clients, they just don’t have a handle […]

It was tough work this week at Leapfrog PR when the crew decided to celebrate World Chocolate Day with a chocolate tasting. The team bravely chomped their way through 15 artisan and speciality chocolate bars, ranking each for taste, texture, aroma and packaging appeal, but the results were very much a matter of taste. Managing […]

Well Hello There!!   Hospitality is back, we can hug our families and even the weather is set to warm up, so things are getting back to normal. We thought it a good time for a reminder that we too are still here, re-invigorated and raring to go! We’ve got some exciting new ideas in […]

5 marketing tips for hospitality businesses to keep your messaging and marketing up to scratch and ensure those tills keep ringing throughout the summer.

As lockdown and Tiers, in their various guises, trundle on, we are getting the work done but what’s happening to our corporate identity, our shared values and our culture? If we are not careful, we’ll be harking back to the 1980’s where work was functional, communication was one-way and values were imposed top down. I […]

Thanks to everyone that joined us for the Facebook Live. If you missed it, you can still watch the video and you can also get sent a hard copy below. To receive your free copy of our 10 point Internal Communications Plan for Crisis Situations, click on ‘Send me my copy‘ Please note that by […]

Everyone in the current corona virus situation is concerned and anxious over family, friends, work and getting through. We know that ‘this too will pass’ but we don’t know when and what shape we as a society will be in when we emerge the other end. What’s clear is that we have to adapt and […]

While compiling our many and varied 2019 annual reviews, we have been reminded of some of the fabulous public relations projects and achievements from last year that produced BIG smiles from our clients and moments of fulfilment for us. We’ve jotted a few of the highlights down with a couple of important points from each […]

Cheltenham based food and hospitality specialist PR consultancy Leapfrog PR has expanded its team with the appointment of Ben Aviss as Digital Media Specialist. Ben has more than 15 years’ experience creating multiplatform marketing campaigns, videos and digital content for websites, mobiles and TV, including BBC Food and the award-winning BBC Earth, where he was […]

Leapfrog PR has donated its surplus computers and accessories to IT Schools Africa, the Cheltenham based charity that refurbishes and supplies computer equipment to schools in Africa. Caroline Crawford, Business Development Manager for Leapfrog PR, delivered the equipment and said: “Over the years, every time we’ve upgraded our computers, we have donated to IT Schools […]

Pride of place in reception Leapfrog PR has been shortlisted for this years’ CIPR Excellence Awards, making the cut in the Best Use of Social Media category with its campaign to boost audience figures across our client Eat Real‘s three social media platforms. Leapfrog’s campaign focused on driving organic growth through imaginative influencer and community […]

What’s the biggest risk to your business? According to the recent Sunday Times Business Risk supplement, it’s reputation. Now for those of us in corporate reputation, that comes as no surprise. What is more surprising is that “damage to company reputation, which could sink a business in an instant, is rising up the boardroom agenda”.  […]

The controversy around the Som Saa chef who was belatedly fired for racist postings on social media has rightly caused a social media stir.  What are the implications for the Som Saa brand and what is best practise in these circumstances? Brand values take a long time and a lot of care to develop but […]