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| When Yeo Valley Organic wanted to align its mainstream yoghurt with a younger audience it did what every young thing does in the summer: went
to a music festival. Big time. Recycling sponsor at Glastonbury. Leapfrog worked with Yeo to implement a campaign to drive traffic to the web site and PR the ‘text to win tickets’ competition. Leapfrog used techniques that reflected the habits of the target audience, securing a podcast with DJ Edith Bowman and setting up blogs, comment and links all over the web to make sure people knew where they could still get their hands on precious tickets. Oh yes, and we had to be there too of course... |
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