PR: The Energy Boost

Publish date 05/08/2011 Felicity

In a competitive environment and a fragile economy, every business needs something to set it apart. Something that will excite and engage the target buyer and bring them back time after time.

If your sales are flat and could do with an energy boost, now is the time to consider investing in public relations. Not just any PR but PR that’s focused, measurable and will add value and values to your business. Enhancing your profile now will reap benefits for you when the economy picks up.

But if you’re considering PR as a marketing strategy for your business, the first thing you need is a brief. Even the brightest sparks in the marketing pack sometimes over-look the importance of a good brief when hiring a new PR partner. A brief isn’t an optional extra – it’s a must – and it’s surprising how often a business leaves the writing of the brief to pitching agencies.

The brief enables you to standardise responses and ensure that you are comparing like for like. It will help you focus on campaign outcomes rather than outputs and ensure that the objectives are aligned with your business plan. More importantly, it will be vital in helping you select the right PR partner to work with.

So what should your brief contain? Download our ten step plan – The Simple Guide: How to Write a PR Brief